Travel Reference
In-Depth Information
Wind, J.Y. (2009) 'Rethinking marketing: Peter Drucker's challenge',
Journal of the Academy of Marketing
Science
, 37: 28-34.
Wright, M. and Russell, D. (2012) 'Some philosophical problems for service-dominant logic in marketing',
Australasian Marketing Journal
, 20: 218-23.
Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1985) 'Problems and strategies in services marketing',
Journal of Marketing
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