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and time-dependent (Kuppens, Stouten and Mesquita 2009). Over the duration of a visit, tourists'
self-reported emotions vary in type and intensity (Lee and Kyle 2012). Future research should
attempt to capture in-situ (on-site) tourists' emotional responses using, for example, the
experience sampling procedure. In experience sampling methodology (ESM), respondents
complete repeated assessments over the course of time (Scollon, Kim-Prieto and Diener 2003).
ESM minimizes biases associated with retrospective recall (Vogt and Stewart 1998).
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