Travel Reference
In-Depth Information
Montoya, P. and Vandehey, T. (2005) The Brand Called You: The Ultimate Brand - Building and Business
Development Handbook to Transform Anyone into an Indispensable Personal Brand. Tustin, CA: Peter Montoya
Publishing.
Morgan, N., Pritchard, A. and Pride, R. (eds) (2002) Destination Branding: Creating the Unique Destination
Proposition. Oxford, UK: Butterworth-Heinemann.
Mosley, R.W. (2007) 'Customer experience, organisational culture and the employer brand', Journal of Brand
Management , 15(2): 123-34.
Muniz, A. and O'Guinn, T. (2001) 'Brand communities', Journal of Consumer Research , 27 (March): 412-32.
Nysveen, H., Pedersen, Per. E. and Skard, S. (2012) 'Brand experiences in service organizations: exploring
the individual effects of brand experience dimensions', Journal of Brand Management , 20: 404-2.
O'Cass, A. and Grace, D. (2004) 'Exploring consumer experiences with a service brand', Journal of Product &
Brand Management , 13(4): 257-68.
Patton, M. (2002) Qualitative Research and Evaluation Method . Thousand Oaks, CA: Sage.
Sullivan, M. (2001) 'Researcher and researched - community perspectives: toward bridging the gap',
Health Education and Behavior , 28(2): 130-49.
Thomas, D. (2006) 'A general inductive approach for qualitative data analysis', American Journal of Evaluation ,
27(2): 237-46.
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