Travel Reference
In-Depth Information
leaders who are willing to co-opt the technology and infuse it in their business models rather
than those who remain resistant to change.
In the fi nal analysis this means that suppliers in the tourism industry will need to determine
whether the four-tiered traditional distribution channel for their services (to include intermedi-
aries such as tour operators and travel agencies) is still applicable in this new environment, or
whether a more fl attened supply chain may be substituted or managed concurrently. Ideally
multiple platforms allow for meeting a variety of customer needs and preferences; however, sup-
plier fi rms must now subjectively assess their own distribution needs in the face of rising costs
and changing demographics.
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