Travel Reference
In-Depth Information
Pearce, P.L. (1982) The Social Psychology of Tourist Behaviour. Wallingford: CABI.
Peattie, R.A. Jr. (1968) 'Tourism advertising', Journal of Travel Research , 7(1): 1-6.
Prahalad, C.K. and Ramaswamy, V. (2004) The Future of Competition: Co - Creating Unique Value with
Customers . Boston: Harvard Business School Press.
Shultz, Clifford J. II. (2007) 'Marketing as constructive engagement', Journal of Public Policy & Marketing ,
26(2): 293-301.
Vargo, S.L. and Lusch, R.F. (2004) 'Evolving to a new dominant logic for marketing', Journal of Marketing ,
68: 1-17.
Witt, S.F. and Moutinho, L. (1994) Tourism Marketing and Management Handbook . London: Prentice Hall.
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