Travel Reference
In-Depth Information
Figure 19.1
An integrative framework of holiday decision-making (Decrop 2010).
account of the predominantly social nature of tourism decision-making, e.g. involving a family
or a group of friends. Those two perspectives make DM much more complex than when only
one horizontal level is concerned.
Verticality in holiday decision-making
Holiday DM involves a series of decisions and sub-decisions. Switching from a horizontal to a
vertical approach, three levels may be distinguished (
Figure 19.2
):
1
the level of the generic decision to go or not to go on holiday;
2
the level of modal decisions pertaining to the mode or type of holiday; and
3
the level of specifi c holiday decisions such as destination, accommodation, or transportation.
