Travel Reference
In-Depth Information
Wertime, K. (2002)
Building Brands and Believers: How to Connect with Consumers using Archetypes.
Singapore:
Wiley.
Wilson, E.J. and Vlosky, R.P. (1997) 'Partnership relationship activities: building theory from case study
research',
Journal of Business Research
, 39: 59-70.
Wilson, E.J. and Wilson, D.T. (1988) 'Degrees of freedom in case study research of behavioural theories of
group buying',
Advances in Consumer Research
, 15: 587-94.
Woodside, A.G. (2004) 'Advancing from subjective to confi rmatory personal introspection in consumer
research',
Psychology and Marketing
, 21: 987-1010.
— (2008) 'Using the forced metaphor-elicitation technique (FMET) to meet animal companions within
self ',
Journal of Business Research
, 61: 280-7.
— (2010a) 'Brand-consumer storytelling theory and research',
Psychology and Marketing
, 27: 531-40.
— (2010b)
Case Study Research: Theory, Methods and Practice.
Bingley: Emerald.
Woodside, A.G. and Chebat, J.-C. (2001) 'Updating Heider's balance theory in consumer behaviour: a
Jewish couple buys a German car and additional buying-consuming transformation stories',
Psychology
and Marketing
, 18: 475-95.
Woodside, A.G., Sood, S. and Miller, K.E. (2008) 'When consumers and brands talk: storytelling theory and
research in psychology and marketing',
Psychology and Marketing
, 25: 97-145.
Woodside, A.G., Megehee, C.M. and Sood, S. (2011) 'Conversations with(in) the collective unconscious by
consumers, brands and relevant others',
Journal of Business Research
, 65: 594-602.
Zaltman, G. (2003)
How Consumers Think: Essential Insights into the Mind of the Marketer.
Boston: Harvard
Business School Press.
Zehnder, S.M. and Calvert, S.L. (2004) 'Between the hero and the shadow: developmental differences in
adolescents' perceptions and understanding of mythic themes in fi lm',
Journal of Communication Inquiry
,
28: 122-37.
