Graphics Programs Reference
In-Depth Information
Designing
with a Purpose
9
When you explore your own data, you don't need to do much in terms
of storytelling. You are, after all, the storyteller. However, the moment
you use your graphic to present information—whether it's to one per-
son, several thousand, or millions—a standalone chart is no longer
good enough.
Sure, you want others to interpret results and perhaps form their own
stories, but it's hard for readers to know what questions to ask when
they don't know anything about the data in front of them. It's your
job and responsibility to set the stage. How you design your graphics
affects how readers interpret the underlying data.
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