Deciding What Content to Post - Tumblr - page 29

Chapter 3
Deciding What Content to Post
In This Chapter
Knowing what to post
Creating posts with original content
Creating posts with collected content
Knowing how to post is only one part of the equation on Tumblr. The other part, knowing
what to post, takes a little more creative brainpower and is much more fun. In this
chapter, I talk about the different ways to use Tumblr to pre-sent and share information
— and compare blogs that create content with blogs that collect content.
Exploring Topics to Post
While some people and companies use Tumblr strictly as a platform to promote their
businesses, most folks use Tumblr as a personal blogging platform. That is, they use it to
share original, personal information that directly relates to what's going on in their life,
including text posts, photos, links, video, music, chats, and quotes that support their
identity.
As you delve into the world of Tumblr, you might ask yourself which direction you'd like
to take your blog: business or personal. If you choose to promote your business, you can
create as many static pages as needed to provide general information about your com-
pany and services, and use the main Dashboard area to blog regularly on a topic related
to your business. This approach can help greatly to generate traffic and attract new cus-
tomers.
If, on the other hand, you decide to use Tumblr as a tool for personal expression, what
you choose to share can be directly related to your own unique interests. Here are sever-
al ideas based on specific interests:
Photographer/artist: If you're a photographer or artist, you might be interested in
exclusively sharing examples of your work, making your Tumblr into the place you
keep your own personal portfolio website, complete with an image gallery and stat-