Travel Reference
In-Depth Information
Case Study: Spending Patterns of Cyclists on the North Sea
Cycle Route (
Continued
)
surveys at the same six sites and asking interviewees if they were
willing to complete a semi-structured travel diary of their journey after
the ride was completed. Diaries were used to capture data that allowed
an examination of the relationship between duration of travel, type of
activity and level of spending in each locality. Three days of intercept
surveys were undertaken in August 2001, during which 211 solo riders
and groups (410 cyclists combined with a mean group size of 1.99) were
interviewed.
Findings confirmed that the majority of users (91%) considered
themselves recreationists and tourists; only 9% stated that the journey
purpose was to travel to work or go shopping. Fifty-eight percent of all
journeys are one-day recreational trips, leaving 33% of journeys for
tourism purposes, either as short break or touring holidays. Approxi-
mately one-third (35%) of the self-completion diaries were mailed back
from the 183 participants who agreed to fill in a diary, giving a total of
65 diaries to determine visitor expenditure on the route. The diaries deter-
mined that 40 were day trippers only.
Spending determinants on the NSCR were found to be duration,
income and group size. Table 5.8 reveals that user expenditures were rela-
tively modest, but predictably that average spending was higher the
Table 5.8
Spending patterns of cyclists on the north-east England section of the
North Sea Cycle Route
Mean spending per group (average of 2 per group)
Day
Accommodation
Food/
drink
Gifts
Car
costs
Cycle
costs
Public
transport
Other
Day 1 (65
diaries)
£17.12
£14.55
£1.10
£3.20
0.46p
0.21p
£1.80
Day 2 (25
diaries)
£22.12
£27.12
0.40p
0.68p
£1.48
£1.76
£4.36
Day 3 (19
diaries)
£10.36
£17.56
0.44p
0.40p
0.48p
0.40p
£2.20
Day 4 (9
diaries)
£3.00
£5.24
0.40p
0.80p
Nil
Nil
£1.00
Day 5 (6
diaries)
£3.68
£4.76
£2.76
Nil
Nil
0.16p
£1.36
Source: Based on Lumsdon
et al.
(2004).
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