Game Development Reference
In-Depth Information
Soc.Io Mall
Soc.Io Mall is an Android application and game store that accepts free and paid apps. The official
developer web site is
There is no fee for submitting an application or game.
Your Own
WebSite.Com
Remember that with Android, you can just publish your final distribution file on your own web site.
However, if you wish to receive money for it, you will probably have to rely on other entities such as
payment processors to process credit and debit card transactions or ad networks that pay for clicks
on their ads generated by the users of your programs.
List of Android Ad Networks
One way of making money from your game or app is to use an Android ad network that will pay you
based on the amount of clicks that your users make on the ads the network places in your game.
Each ad network usually has its own Software Development Kit (SDK) that you will have to integrate
into your game. The SDK usually consists of an Android library in the form of a
.jar
file and code
that uses the functions in this library to display ads. Different ad networks have different styles of ads
to choose from. This section first lists a few of the more prominent ones in the Android developer
community and then lists other ad networks and marketing companies that might be useful to
Android developers for monetizing and promoting their games.
AppFlood
AppFlood is an ad system from PapayaMobile that is based in Beijing, China, with offices in
San Francisco, in the United States, and London, England. It has a web site at
It has the following types of ads available:
Interstitials: These are full screen ads that are generally displayed at a natural
break point in the game, such as the end of a level or the end of the game.
(See Figure
12-12
.)
