Information Technology Reference
In-Depth Information
An SKU number (an arbitrary product code of your choice):
Every app must have a unique SKU.
Marketing text:
This can be up to 4000 words of compelling text to persuade iTunes customers that they
need your app.
A list of search keywords, up to a maximum of 100 characters:
Your app appears in iTunes when
users search for any of these words.
TIP
If you can't think of a suitably professional-looking SKU, you can prefix the code with a shortened version of your
name or your company name, followed by the reversed date.
