Information Technology Reference
In-Depth Information
42
Steel, Emily, “J&J's Web Ads Depart from TV Formula,” The Wall
Street Journal, February 12, 2008, p. B3.
60
LoanPerformance Web site,
www.loanperformance.com,
accessed
November 15, 2007.
43
Gonsalves, Antone, “Yahoo's Brand Grab Bag,” Information Week,
February 5, 2007, p. 25.
61
Martin, Richard, “Business at Light Speed,” Information Week,
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44
Steel, Emily, “Web vs. TV,” The Wall Street Journal, March 19, 2008,
p. B3.
62
Retchless, Todd, et al., “A Group Decision-Making Application of the
Analytic Hierarchy Process,” Interfaces, April 2007, p. 163.
45
Delaney, Kevin, “Start-ups Seek to Cash in on Web-Video Advertis-
ing,” The Wall Street Journal, March 2, 2007, p. B1.
63
Shepherd, Lauren, “MySpace Becoming a Business Launch Pad,”
Rocky Mountain News, June 18, 2007, p. 4.
46
Patrick, Aaron, “Internet Ad Shops Are Crossing the Digital Divide,”
The Wall Street Journal, February 9, 2007, p. B3.
64
Green, Heather, “Now, Social Networking Fridays,” Business Week,
November 12, 2007, p. 24.
47
Vara, Vauhini, “Companies Tolerate Ads to Get Free Software,” The
Wall Street Journal, March 27, 2007, p. B1.
65
Gomes, Lee, “More Firms Create Own Social Networks,” The Wall
Street Journal, February 19, 2008, p. B3.
48
Banjo, Shelly, “Attention, Bloggers,” The Wall Street Journal,
March 17, 2008, p. R5.
66
Green, Heather, “The Water Cooler Is Now on the Web,” Business
Week, October 1, 2007, p. 78.
49
Vara, Vauhini, “Ebay to Broker Radio Ad Time,” The Wall Street
Journal, June 6, 2007, p. A13.
67
Lehman, Paula, “Social Networks That Break a Sweat,” Business
Week, February 4, 2008, p. 66.
50
Silva-Risso, Jorge, et al., “Chrysler and J.D. Powers: Pioneering
Scientific Price Customization in the Automotive Industry,” Inter-
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68
Hoover, Nicholas, “Social Experiment,” Information Week,
September 24, 2007, p. 40.
69
Cowen, Tyler, “In Favor of Face Time,” Forbes, October 1, 2007, p. 30.
51
Aeppel, Timothy, “Seeking Perfect Prices, CEO Tears Up the Rules,”
The Wall Street Journal, March 27, 2007, p. A1.
70
Schlender, Brent, “And What Does Mr. Gates Think?” Fortune,
November 1, 2007, p. 102.
52
Melymuka, Kathleen, “Just-In-Time Talent,” Computerworld,
March 24, 2008, p. 34.
71
Bulkeley, William, “IBM Plans to Join Social-Networking Field,” The
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53
Needleman, Sarah, “Demand Rises for Talent-Management Soft-
ware,” The Wall Street Journal, January 15, 2008, p. B8.
72
Hoover, Nicholas, “Lotus' Leap,” Information Week, January 29, 2007,
p. 29.
54
Songini, Marc, “BI Helping Retailers Control Inventory,” Computer-
world, January 22, 2007, p. 14.
73
Sandberg, Jared, “Shared Calendars Mean Never Getting to Fib, I'm
Booked,” The Wall Street Journal, June 19, 2007, p. B1.
55
Howson, Cindi, “The Road to Pervasive BI,” Information Week,
February 25, 2008, p. 39.
74
Babcock, Charles, “Microsoft Gets BI Focused,” Information Week,
September 24, 2007, p. 28.
56
Hayes Weier, Mary, “Dear Customer: Please Don't Leave,” Informa-
tion Week, June 18, 2007, p. 49.
75
Spanbauer, Scott, “Comparing Collaborative Web Services,” PC
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57
Kolbasuk McGee, Marianne, “The Useless Hunt for Data,” Informa-
tion Week, January 8, 2007, p. 19.
76
Dejean, David, “Pick Your Presence Tool,” Information Week, May 21,
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58
Delaney, Devin and Steel, Emily, “Firm Mines Offline Data to Target
Online Ads,” The Wall Street Journal, October 17, 2007, p. B1.
77
Vascellaro, Jessica, “Social Networking Goes Professional,” The Wall
Street Journal, August 28, 2007, p. D1.
59
Worthen, Ben, “'Mashups' Sew Data Together,” The Wall Street
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78
Havenstein, Heather, “Advocates Overcoming IT Resistance to
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