Information Technology Reference
In-Depth Information
E-commerce and m-commerce can be used in many innova-
tive ways to improve the operations of an organization.
12. The use of any of several technologies to enforce policies
for controlling access to digital media is called
___________________.
7.
A(n) _________ is a single Web site that offers many
products and services at one Internet location.
a.
Organizations must define and execute a strategy to be suc-
cessful in e-commerce and m-commerce.
e-tailer
b.
Web service
c.
cybermall
13. After your Web site is established and successful, there is
no need to redefine your site's basic business model. True
or False?
14. Web site operators can take several actions to improve their
rankings by search engines. True or False?
d.
none of the above
8.
__________________ occurs when a firm obtains
detailed information about a customer's behavior, prefer-
ences, needs, and buying patterns and uses that informa-
tion to set prices, negotiate terms, tailor promotions, add
product features, and otherwise customize its entire rela-
tionship with that customer.
E-commerce and m-commerce require the careful planning
and integration of a number of technology infrastructure
components.
9. The practice of _________ divides the pool of potential
customers into subgroups, which are usually defined in
terms of demographic characteristics.
10. An advancement in online bill payment that uses e-mail
for the biller to post an image of your statement on the
Internet so you can direct your bank to pay it is called
______________.
15. Poor Web site performance can drive consumers to aban-
don your Web site in favor of those with better, more
reliable performance. True or False?
16. _________ contain variable information and are built to
respond to a specific Web site visitor's request for
information.
Although e-commerce and m-commerce offer many advan-
tages, users must be aware of and protect themselves from
many threats associated with use of this technology.
11. Which of the following is a frequent advantage of convert-
ing to an e-commerce supply chain?
a.
CHAPTER 8: SELF-ASSESSMENT TEST ANSWERS
(1) a (2) a (3) B2B (4) disintermediation (5) false (6) false (7)
c (8) technology-enabled relationship management (9) market
segmentation (10) electronic bill presentment (11) d (12) dig-
ital rights management (13) false (14) true (15) true (16)
dynamic Web pages
a decrease in transportation costs
b.
an increase in available product inventory
c.
acquisition of expensive information systems
technology
d.
an improved level of customer service
REVIEW QUESTIONS
1.
Identify three primary challenges that a company must
overcome to convert its business processes from the tradi-
tional form to e-commerce processes, especially for B2C
e-commerce.
7. What benefits can a firm achieve by converting to an e-
commerce supply chain system?
8. What is the Wireless Application Protocol? Is it universally
accepted? Why or why not?
9. Why is it necessary to continue to maintain and improve
an existing Web site?
10. What role do digital certificates and certificate authorities
play in e-commerce?
11. What is the Secure Sockets Layer and how does it support
e-commerce?
12. Briefly explain the differences among smart, credit, charge,
and debit cards.
13. Since e-commerce and m-commerce systems are global
systems, what are some of the global challenges that they
face?
2.
Identify and briefly describe three forms of e-Government.
3.
What is identity theft? Provide several tips for online shop-
pers to avoid identity theft.
4.
Identify the six stages consumers experience in the sales life
cycle that must be supported by a successful e-commerce
system.
5.
Outline some specific trust-building strategies for an orga-
nization to create an image of trustworthiness for its
Web site.
6.
What are Web services? Provide a brief example of how you
might use a Web service in conducting e-commerce.
