Information Technology Reference
In-Depth Information
MySpace.com mines the data of all
of its members to determine which
ads should be displayed for each
member to attract the maximum
attention and hits.
26
Sightward, SPSS, and Quadstone have developed predictive analysis tools. Predictive analysis
software can be used to analyze a company's customer list and a year's worth of sales data to
find new market segments that could be profitable.
The City of Richmond Police
Department uses predictive
analysis to predict “when and where
crimes were likely to occur, so
officers can be on hand to prevent
their occurrence.”
27
(Source: Courtesy of Mitch Kezar.)
Traditional DBMS vendors are well aware of the great potential of data mining. Thus,
companies such as Oracle, Sybase, Tandem, and Red Brick Systems are all incorporating
data-mining functionality into their products. Table 5.8 summarizes a few of the most fre-
quent applications for data mining.
