HTML and CSS Reference
In-Depth Information
<meta name="google-site-verification"
<meta name="y_key" content="761321d5f5e1A5Dd">
<meta name="msvalidate.01"
Use keywords and description meta tags . List your important keywords
and phrases using a meta keywords tag, and provide accurate, keyword-
rich descriptions using the meta description tag in every web page. Each
page should have exactly one keyword and one description meta tag.
Google says in its documentation that, because of historic patterns of
abuse, it doesn't consider meta keywords to be important sources of
information about a page. However, other search engines and site analy-
sis tools do use the keywords meta tag, so it is a good idea to include
one as long as the information is accurate. Make sure, however, that the
keywords and phrases in the meta keywords element can be found in the
content. Otherwise, a search engine could reduce your site's ranking.
Avoiding Common Mistakes
When working on websites, doing everything right is a matter of following
well documented standards and good coding practices. But it also requires
you to recognize that a website grows and changes over time. Web authors
and programmers must consider what will likely happen to their work in the
future and avoid some of these common mistakes.
DeSigning the preSentation BeFore the
inFormation arChiteCture
his is easy to do because we are conditioned to think visually when asked
to comprehend new information. We even say, “I see!” to indicate our under-
standing, and we get the picture when ideas become clear to us. It is diicult to
discuss a proposed website with someone without drawing pictures, and we
cannot draw pictures without making presentation choices. In doing so, our
minds become ixated on that initial visual representation. In comparison,
working with iles, lowcharts, and tree diagrams is boring. So it is not surpris-
ing that many websites look great but are disorganized in a fundamental way.
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