HTML and CSS Reference
In-Depth Information
he following meta tag names are generally recognized by most browsers:
. application-name he name of the application if the web page is
one. Only one meta tag with name="application-name" should be in a
. author he author of the document's content, not the HTML
. generator he HTML programmer or sotware, such as CMS, that
generated the page
. keywords
A list of comma-separated keywords that characterize the
. description A brief description or summary of the document's content
Ater the title element, the next most interesting element in a document's
head to a robot is the meta tag with the description content. Since this text may
be used in search engines' result pages, it should be a clear, concise, and honest
statement of the web page's content or concept.
When the name attribute has the value "keywords" , the content attribute
should contain a comma-separated list of tokens. Each token is a string of
characters not containing a comma. Leading and trailing spaces are ignored
but spaces and other punctuation within each token are kept. For example,
this meta tag has six keyword tokens:
<meta name="keywords"
content="Lincoln, Gettysburg Address, Civil War,
battle, battlefield, dedication"/>
Here are a few points to keep in mind when iguring out what keywords to
assign to a page:
Don't use punctuation. Most search engines strip such characters
when scanning a page's keywords. Few people use punctuation in their
Major search engines do not place much importance on meta key-
words. Historically, they have not provided any more accurate informa-
tion about a page than would result from a thorough scan of the actual
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