HTML and CSS Reference
In-Depth Information
he following
meta
tag names are generally recognized by most browsers:
.
application-name
he name of the application if the web page is
one. Only one
meta
tag with
name="application-name"
should be in a
document.
.
author
he author of the document's content, not the HTML
programmer
.
generator
he HTML programmer or sotware, such as CMS, that
generated the page
.
keywords
A list of comma-separated keywords that characterize the
content
.
description
A brief description or summary of the document's content
Ater the
title
element, the next most interesting element in a document's
head to a robot is the
meta
tag with the description content. Since this text may
be used in search engines' result pages, it should be a clear, concise, and honest
statement of the web page's content or concept.
When the
name
attribute has the value
"keywords"
, the
content
attribute
should contain a comma-separated list of tokens. Each token is a string of
characters not containing a comma. Leading and trailing spaces are ignored
but spaces and other punctuation within each token are kept. For example,
this
meta
tag has six keyword tokens:
<meta name="keywords"
content="Lincoln, Gettysburg Address, Civil War,
battle, battlefield, dedication"/>
Here are a few points to keep in mind when iguring out what keywords to
assign to a page:
Don't use punctuation.
Most search engines strip such characters
when scanning a page's keywords. Few people use punctuation in their
searches.
.
Major search engines do not place much importance on
meta
key-
words.
Historically, they have not provided any more accurate informa-
tion about a page than would result from a thorough scan of the actual
content.
.
