Graphics Reference
In-Depth Information
Summary
Graph analysis is a powerful tool for discovering valuable information about
relationships in complex data, representing significant business
opportunity. Graph visualization is essential and, when used properly, can
also be extremely intuitive. Information visualization takes advantage of
natural perceptive abilities to allow an analyst to see more information,
more quickly.
The importance of visualization in business has risen to widespread
recognition as the volume of data available continues to increase. During
that time, graphs have developed into an instrumental tool, with
applicability in areas such as network monitoring, market basket analysis,
influence analysis, and optimizing of processes and organizational
structures. With the rise of Big Data the importance of techniques suited
to dealing with complex relationships has risen with it. Need has fueled
technology development, and today graph tools are emerging as a valuable
resource available to any business analyst.
Chapter 2 provides a detailed overview of the many kinds of graphs and how
they can be used in solving various business problems. The first example
provides an illustration of how graphs are effective at intuitively
summarizing relationships at a high level, while providing additional levels
of detail with further analysis. Additional examples show different forms
of graphs, as well as their relative strengths and suitability to answering
specific kinds of questions.
