Graphics Reference
In-Depth Information
Figure 14-2:
Graph databases represent data using property graphs,
where links are used to express relations between entities. In this case,
movies are categorized at varying levels for sale and have been reviewed by
customers.
One of the fundamental differences when working with large graph
databases as opposed to many of the graphs shown previously in this topic
is that frequently the goal is to display graph properties of only a relatively
smallsubgraphofinterest.Inthatrespect,graphdatabasesprovideacritical
function, which is a method of efficiently querying for the information of
interest when the graph is too large to fit in memory.
A Product Marketing Example
Online product and customer data provides the basis for an excellent case
study illustrating how a graph database can be used to explore associated
interests for the purposes of product marketing. In a conventional retail
