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across posts appear to be the hard-core fans with a higher basketball IQ,
reflected by player knowledge. Another observation is that there is a density
of communities near the nexus of Drake comments, which are also talking
about Drake, a pattern that is not found with the player comments. Confirm
that these communities tend to be linked by switching to the Overview task
mode and hovering over the red nodes, as shown in
Figure 11-14
.
Figure 11-14:
Hovering over a node in the Overview task mode highlights
linked nodes, revealing here that chatter about Drake (shown in red) is
spreading virally across communities.
These are exactly the kinds of phenomena that a marketing department
would be hoping to see. The involvement of Drake is generating excitement
