Graphics Reference
In-Depth Information
Figure 11-1:
One of the primary uses for visualization of large graphs is to
analyze community structure. Each cluster of nodes in this diagram reflects
a community.
Knowledge of community characteristics and relationships is essential to
any customer-driven business, especially when correlated with customer
behavior. For example, when you can determine the defining qualities of
your best and worst customers or discover purchasing patterns for different
customer profiles, you can then optimize sales through better targeting
strategies. And when you understand the way in which different types of
clients tend to respond to promotions and experiences, you can better tailor
services and improve performance, and ultimately increase revenues.
