Graphics Reference
In-Depth Information
Figure 10-11:
To show website effectiveness, nodes are sized by visits and
colored by percent of effectiveness.
From the snapshot, it appears that the Products section (at the bottom) is
rankedfairlyeffective,althoughKitchenappliancesareclearlymorepopular
(more visits) and more effective (lighter, greener) than Laundry appliances.
Some website sections (such as Finance) are universally red, while
subsections of the Support website range from highly effective to poor. This
tree diagram of the site can be very useful as shown here, and the same
approach can be used to show more levels of a website.
A website tree can also be used to layer additional information on top of
the tree. Because paths may move along the same branches as the tree,
graph software that supports multiple simultaneous links is required (such
as Cytoscape). First, all the links except for the web hierarchy must be
filtered out so that the hierarchical layout can be applied. Then, you must
restore and refilter all the links and then refilter them again, this time to
