Graphics Reference
In-Depth Information
From a website analysis perspective, then, you can use this site map tree
to collect and organize information about the site. For example, at a simple
level, nodes can contain data such as the number of pages associated with
them, the number of page views, or the average dwell time.
Figure 10-11 shows the website of an appliance manufacturer, organized
following a site map. Nodes represent different portions of the site. Node
color is the measure of effectiveness, ranging from light green (highly
effective) to dark red (ineffective). Effectiveness can be measured in many
different ways, such as explicit surveys (for example, “How would you rate
your visit today?”) or implicit surveys (for example, “How long did this
visitor spend on the site?” or “How frequently was a particular page the exit
pageforavisit?”).Thisvisit-orienteddatacanthenbeattributedbackacross
all the pages that were part of a visit, giving a score per page. These page
scores can then be rolled up per each site area, providing a sense of the
effectiveness of various site sections.
 
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