Shops and markets - The Rough Guide to London - page 422

CLOTHES AND SHOES
We concentrate on the home-grown and local rather than the ubiquitous international names, but if it's global designer
wear you're after, bear in mind that nearly all the department stores stock lines from major and up-and-coming names.
For designer-style fashion at lower prices, try the more upmarket high-street chains such as Jigsaw and Whistles. Mango,
Zara, Monsoon, H&M and Warehouse are good bets for cheaper versions of the same. For street and clubwear, also try
London's markets (see p.433), the hippest of which have become breeding grounds for indie shops and one-offs. They're
also good places to hunt down vintage clothes, an area in which London excels.

30 10.30am-6.30pm, Thurs & Fri 10.30am-7pm, Sat

10am-7pm, Sun 12.30-5.30pm.
Vivienne Westwood 44 Conduit St, W1 T 020 7439
1109, W viviennewestwood.co.uk; ! Oxford Circus,
map p.78; 430 King's Rd, SW10 T 020 7352 6551,
W worldsendshop.co.uk; ! Sloane Square, map p.265.
Revered by the international fashion pack, this
quintessentially English rebel is going strong. Punks-at-
heart with money to burn should make for the historic
World's End shop on the King's Road imbued with her
personal stamp since she took it over with boyfriend
Malcolm McLaren in the 1970s Conduit St: Mon-Wed, Fri
& Sat 10am-6pm, Thurs 10am-7pm, Sun noon-5pm;
World's End: Mon-Sat 10am-6pm.
Wolf and Badger 46 Ledbury Rd, W11 T 020 7229
5698; ! Notting Hill Gate, map pp.274-275; 32 Dover
St, W1 T 020 3627 3191; ! Green Park, map p.78;
W wolfandbadger.com. Super-cool little Notting Hill shop
selling cutting-edge pieces - clothes, jewellery,
accessories, homeware - from young independent
designers; a good place to come to sniff out the Next Big
Thing. There's another branch in Dover St, Mayfair. Ledbury
Rd: Mon-Sat 10am-6.30pm, Sun 11am-5pm; Dover
St: Mon-Wed 11am-6.30pm, Thurs-Sat 11am-7pm,
Sun noon-5pm.

DESIGNER FASHION
Alexander McQueen 4-5 Old Bond St, W1 T 020 7355
0088, W alexandermcqueen.co.uk; ! Bond Street;
map p.78. Fabulous fashionista temple to the haute
concept McQueen brand, which, since the maverick
designer's suicide in 2011, has been headed by Sarah
Burton. Mon-Sat 10am-6pm (Thurs 7pm).
Browns 24-27 South Molton St, W1 T 020 7514 0016,
W brownsfashion.com; ! Bond Street; map p.78.
A reliable choice for a huge range of designer wear,
handpicked with impeccable taste from all the major labels
from international names to hip young things. This is the
flagship store, but they spread out all along South Molton
Street: Browns Focus (no. 38-39; T 020 7514 0063) has a
slightly more avant garde bent, while Browns Menswear,
for the gents, is at nos. 23 ( T 020 7514 0038). All Mon &
Tues 10.30am-6.30pm, Wed-Sat 10.30am-7.30pm.
Ì Dover Street Market 17-18 Dover St, W1
T 020 7518 0680, W london.doverstreetmarket.com;
! Green Park; map p.78. Your go-to store for uber-fierce
style: a six-floor designer megastore showcasing
directional names such as Comme des Garçons, Chalayan
and Alaïa, along with young Turks and perennials from
Prada to Saint Laurent. Mon-Wed 11am-6.30pm,
Thurs-Sat 11am-7pm, Sun noon-5pm.
Kokon to Zai 86 Golborne Rd, W10 T 020 8960 3736;
! Ladbroke Grove or Westbourne Park, map
pp.274-275; 57 Greek St, W1 T 020 7434 1316, map
p.100; W kokontozai.co.uk. Wild, fashion-forward
pieces from the KTZ line, beloved by the funkiest celebs
and musos, plus work from Saint Martin's School of Art
graduates. Golborne Rd: Mon-Sat 10am-6pm; Greek
St: Mon-Sat 11am-7.30pm, Sun noon-6pm.
Paul Smith Westbourne House, 122 Kensington Park
Rd, W11 T 020 7727 3553; ! Notting Hill Gate or
Ladbroke Grove, map pp.274-275; 40-44 Floral St
T 020 7379 7133; ! Covent Garden, map p.132;
W paulsmith.co.uk. Though there are branches
throughout London, including Borough Market and
Marylebone High St, Paul Smith's Notting Hill shop-in-a-
house, and his cosily contemporary Covent Garden store are
particularly worth a visit: they're ever so English in Smith's
quirky way, and sell the range of his well-tailored and
whimsical clothes and accessories for men, women and
children. Notting Hill: Mon-Fri 10am-6pm, Sat
10am-6.30pm, Sun noon-5pm; Floral St: Mon-Wed

BUDGET AND MID RANGE FASHION
& Other Stories 256-258 Regent St, W1 T 020 7479
7070, W stories.com; ! Oxford Circus; map p.78.
High-street budget favourite H&M's cooler younger sister,
selling high-end pieces and directional looks at affordable
prices. Mon-Fri 10am-9pm, Sat 10am-8pm, Sun
noon-6pm.
The Laden Showroom 103 Brick Lane, E1 T 020 7247
2431, W laden.co.uk; ! Aldgate East or Shoreditch
High Street Overground; map pp.192-193. Beloved of
the edgier London celebs, this East End showroom
showcases loads of independent designers, and is great for
exuberant dressers on a budget. Mon-Fri 11am-6.30pm,
Sat 11am-7pm, Sun 10.30am-6pm.
Stumper and Fielding 107 Portobello Rd, W11 T 020
7229 5577; ! Notting Hill Gate; map pp.274-275. The
dry English wit of the name says it all: high-style hipster-
gentleman come here to get suited and booted in hand-
sewn leather brogues, well-cut tweeds, retro top hats and
natty bow ties. Everything is presented beautifully,