Game Development Reference
In-Depth Information
Tip
When using advertising, it is very important to add your own instrumentation to your title
to track how the adverts are doing. Don't just use the ad publisher's figures from their re-
spective dashboards. This way, you can manage yourself with what works best for you
and alter your plans accordingly. Don't just publish and let go; manage effectively to im-
prove your returns.
While implementing ads, there is no rule that says you have to use only one provider. Al-
ways hedge your bets with the ad providers and implement as many as you are comfort-
able with, structure your ad presentation in a framework so that you always show the best-
performing adverts first, and use another ad network if the current one isn't delivering.
If this seems a bit much to do by yourself, there are several frameworks out there that will
do this for you. The ad-rotating solutions are fully featured to work with a number of ad
providers and ensure that you always display ads.
Tip
One such framework is a solution named
AdRotator
, which is open source and works
with most platforms. You can check it out at
http://getadrotator.com
.
There are others on
the Unity asset store as well; just be sure to check what platforms they support (iOS,
Android, Windows Phone, and so on). So, you might have to use a few different ones for
all the platforms you deploy to. For example,
Vserv.mobi
(
www.vserve.com
) can also
display ads from other providers and not just its own.
