Real Networks - A Practical Guide to Video and Audio Compression - page 406

better revenues in the future. Real Networks is well positioned to evolve into something
very similar to a broadcaster.

24.14 Summary of Where Real Networks Is Most Useful

Real Networks has always been and continues to be available across the widest range of
platforms. Real Networks media is a good choice provided you make the player-
download process easy for your users. In a corporate environment you might need to
acquire a site license to get an “advertising-free” player and install it everywhere in your
organization.

24.15 Are There Any Other Choices?

We have now considered the three main contenders for video playback on computers. In
the next chapter we will look briefly at some niche players whose offerings are unique and
therefore address the needs of small markets. These niche players are generating some
business because they offer capabilities that the big three do not.