Information Technology Reference
In-Depth Information
Ater Drucker passed away in late 2005, you would have to reevaluate your
choices at that point. You might decide to remove his name from your mon-
itoring, because you were looking for quotes by people considered expert in
the world of management. On the other hand, you might decide you want
to keep his name in your monitoring, because he's oten referred to and you
like the quality of the results you get when you include his name.
You may also occasionally run across a person who's written a book or has
otherwise become famous in a ield you're monitoring. In this case, you'll
probably see the name in your monitored results for a while, and then at
some point you will realize that all the best results have this person's name
in them. hat's your cue to either revise your results to include this person's
name or add a new monitor with just the name and possibly one general
keyword for the topic.
In summary, there are a few speciic events that might trigger you to remove
a name from your monitoring (such as a death or removal from a company),
but adding names to your monitoring will be more a case of increasingly
inding those people mentioned in your monitored results and then decid-
ing that adding their names to your searches will generate only a positive
impact on your search results.
Trapping a place
Places aren't used very oten as keywords. You search within a geographical
area for keywords, but you generally wouldn't ind yourself searching for
the name of the geographical area itself.
In my experience, places become notorious in a good or a bad way, and
this relects in monitoring results. Silicon Valley is synonymous with the
information technology industry, and can be used as a good query phrase
when you're trying to monitor IT in California. On the other hand, if you're
trying to monitor for information about weather disasters, “New Orleans” is
going to trigger a huge number of results, commentary, and analysis.
Positive associations tend to develop slowly, while negative associations can
appear overnight and will have a huge impact on your monitoring results. And
you'll see them—you won't be able to miss them! You will have to do some
experimenting with location names in your search results to see how much dif-
ference they make to your monitoring, and whether it's helpful or not.
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