Agriculture Reference
In-Depth Information
Table 18.7 Mohair classes according to its fi ber
diameter and usage.
and specialty food market for meat and milk; in Internet-
based outlets for meat and mohair; in a shift from com-
modity- to product-based marketing of mohair; and through
forming cooperative alliances to increase overall producer
effi ciency and product quality.
Mohair Fiber Diameter
Usage
22-24
24-26
26-28
28-30
30-32
32-34
34-36
36-38
38-40
40+
Worsted
Woolen
Hand Knitting
Machine Knitting
Blankets
Upholstery
Carpets
REFERENCES
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production by women's groups in the Bhusunde Khola
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Source: Adapted with modifi cations from Jordaan
and Kristen, 2008.
that can convey more information on basic quality rather
than prices is needed. The mohair industry or individual
fi rms within the industry can make a strategic decision for
an optimal vertical coordination strategy for each vertical
exchange relationship that is executed in the process of
doing business.
In summary the South African mohair market demon-
strates how mohair production is affected by price, cli-
matic change, and animal disease that affect the income of
the producers. Furthermore, because of uniqueness of the
mohair, it can be considered as a product rather than a
commodity and can be marketed accordingly. The selec-
tion of marketing strategies can be used to minimize the
risk associated with these factors.
SUMMARY
Goat meat, milk, or fi ber operations should be managed
with the goal of achieving a profi table and sustainable
production unit. Business planning and clear production
objectives are critical to the unit's success. Enterprise
budget development and good record keeping can be used
to make informed management decisions and continuously
increase profi ts from operations. Profi tability in goat pro-
duction need not be measured in monetary values; in sub-
sistence agriculture, it is measured in terms of food security
and social status.
Markets and channels for meat goat products remain
underdeveloped, while those for goat milk and fi ber prod-
ucts are more established. Goat products are primarily sold
and consumed locally with minimal presence in global
trade markets. Despite the slow uptake of goat products,
particularly in the U.S., unique opportunities exist to
expand market share and capture value exist in the health
 
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