Databases Reference
In-Depth Information
Figure 3-10.
Retail applications and systems
Every retailer wants to find answers hidden within the massive piles of shopping,
spending, inventory, pricing, and clickstream promotion data they have. They want to
gain a holistic view of their customers in order to answer business questions such as:
•
Who are my customers by categories?
•
What are the ways customers buy different product categories
with me? How can I use that insight to manage my business in an
adaptable manner as my customers switch channels?
•
How do my customers behave across a growing number of
channels? Should I track customers at the household, individual,
digital persona, or touch-point level?
•
What are the action-driven behavioral attributes of my customers
that best cluster them into segments?
•
What is the propensity for my customers to respond across
channels and product categories? How can I use that knowledge
to interact real-time?
