Databases Reference
In-Depth Information
•
Health care and life sciences: Analyzing electronic medical records
systems in aiding optimum patient treatment options and analyzing
data for clinical studies can heavily influence both individual
patients' care and public health management and policy.
•
Retail and consumer products: Retailers can analyze vast
quantities of sales transaction data and understand the
buying behaviors, as well as make effective individual-focused
customized campaigns by analyzing social networking data.
Volume of
Data
Velocity of
Data
Variety
of Data
Under -Utilized
Data ('Dark Data')
Big Data Value
Potential
Banking and
Securities
High
High
Low
Medium
High
Communications
& Media
Services
High
High
High
Medium
High
Education
Very Low
Very Low
Very Low
High
Medium
Government
High
Medium
High
High
High
Healthcare
Providers
Medium
High
Medium
Medium
High
Insurance
Medium
Medium
Medium
Medium
Medium
Manufacturing
High
High
High
High
High
Chemicals &
Natural
Resources
High
High
High
High
Medium
Retail
High
High
High
Low
High
Transportation
Medium
Medium
Medium
High
Medium
Utilities
Medium
Medium
Medium
Medium
Medium
Figure 1-2.
Big data value across industries
When big data is distilled and analyzed in combination with traditional enterprise
data, enterprises can develop a more thorough and insightful understanding of their
