Databases Reference
In-Depth Information
Big Data
Sensors/RFID/Devices
User Generated Content
Social Interactions & Feeds
Spatial & GPS Coordinates
External Demographics
Business Data Feeds
HD Video, Audio, Images
Speech to Text
Product/Service Logs
SMS/MMS
Petabytes
Sentiment
Mobile Web
User Click Stream
A/B Testing
Dynamic Pricing
Affiliate Networks
Search Marketing
Behavioral Targeting
Dynamic Channels
Web Logs
Offer History
WEB
Terabytes
CRM
Gigabytes
Segmentation
Offer Details
Customer Interactions
ERP
Purchase Detail
Purchase Record
Payment Record
Megabytes
Support Contacts
Increasing Data Variety and Complexity
Figure 5-1.
Data Landscape
