Biomedical Engineering Reference
In-Depth Information
Author/s
spending category
Main focus of application
model
variables
Competitors
Countries
dynamics
analysis
Narayanan and
Manchanda
(
2009
)
Detailing
Descriptive/normative
Mixed logit
−
−
−
✓
Individual
Chintagunta et al.
(
2009
)
Total spend
Descriptive
Logit
−
−
−
✓
Individual
Ching and Ishihara
(
2010
)
Detailing
Descriptive
Logit
−
−
−
✓
Individual
Montoya et al.
(
2010
)
Detailing, samples
Descriptive/normative
Hidden
Markov
−
−
−
✓
Individual
Fischer and Albers
(
2010
)
Detailing, PJA,
DTCA
Descriptive
Log-log
−
−
−
✓
Aggregate
Fischer et al. (
2010
)
Total spend
Descriptive
Log-log
✓
−
<✓>
✓
Aggregate
Colsarici and
Vakratsas (
2010
)
DTCA, detailing,
PJA
Descriptive/predictive
Bass-type
diffusion
−
−
−
✓
Aggregate
Nair et al. (
2010
)
Detailing
Descriptive/normative
Linear
−
−
−
✓
Individual
Osinga et al. (
2010
)
Physician spend,
DTCA
Descriptive
Log-log
✓
−
−
✓
Aggregate
Dong et al. (
2011
)
Detailing
Descriptive
Poisson-
lognormal
−
−
−
✓
Individual
Osinga et al. (
2011
)
Physician spend,
DTCA
Descriptive
Stock return
response
−
−
−
✓
Aggregate
Fischer et al. (
2011a
)
Total spend
Descriptive/normative
Log-log
−
−
−
✓
Aggregate
Fischer et al.
(
2011b
)
Detailing, PJA,
PME, OME
Normative
Log-log
✓
−
−
✓
Aggregate
PJA
Professional journal advertising,
DTCA
Direct-to-consumer advertising,
PME
Physician meeting expenditures,
OME
Other marketing expenditures
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