Biomedical Engineering Reference
In-Depth Information
Author/s
spending category
Main focus of application
model
variables
Competitors
Countries
dynamics
analysis
Narayanan and
Manchanda
( 2009 )
Detailing
Descriptive/normative
Mixed logit
Individual
Chintagunta et al.
( 2009 )
Total spend
Descriptive
Logit
Individual
Ching and Ishihara
( 2010 )
Detailing
Descriptive
Logit
Individual
Montoya et al.
( 2010 )
Detailing, samples
Descriptive/normative
Hidden
Markov
Individual
Fischer and Albers
( 2010 )
Detailing, PJA,
DTCA
Descriptive
Log-log
Aggregate
Fischer et al. ( 2010 )
Total spend
Descriptive
Log-log
<✓>
Aggregate
Colsarici and
Vakratsas ( 2010 )
DTCA, detailing,
PJA
Descriptive/predictive
Bass-type
diffusion
Aggregate
Nair et al. ( 2010 )
Detailing
Descriptive/normative
Linear
Individual
Osinga et al. ( 2010 )
Physician spend,
DTCA
Descriptive
Log-log
Aggregate
Dong et al. ( 2011 )
Detailing
Descriptive
Poisson-
lognormal
Individual
Osinga et al. ( 2011 )
Physician spend,
DTCA
Descriptive
Stock return
response
Aggregate
Fischer et al. ( 2011a )
Total spend
Descriptive/normative
Log-log
Aggregate
Fischer et al.
( 2011b )
Detailing, PJA,
PME, OME
Normative
Log-log
Aggregate
PJA Professional journal advertising, DTCA Direct-to-consumer advertising, PME Physician meeting expenditures, OME Other marketing expenditures
 
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