Biomedical Engineering Reference
In-Depth Information
Narayanan S, Desiraju R, Chintagunta PK (2004) Return on investment implications for pharma-
ceutical promotional expenditures: the role of marketing-mix interactions. J Mark 68:90-105
Narayanan S, Manchanda P, Chintagunta PK (2005) Temporal differences in the role of marketing
communication in new product categories. J Mark Res 42(3):278-290
Osinga EC, Leefl ang PSH, Wieringa JE (2010) Early marketing matters: a time varying parameter
approach to persistence modeling. J Mark Res 47(1):173-185
Raman K, Mantrala MK, Sridhar S, Tang Y (2011) Optimal resource allocation with time-varying
marketing effectiveness, margins and costs. J Interact Mark 26(1):43-52
Raudenbush SW, Bryk AS (1992) Hierarchical linear models: applications and data analysis
methods, 2nd edn. Sage, Thousand Oaks, CA
Rich GA, Bommer WH, Mackenzie SB, Podsakoff PM, Johnson JL (1999) Methods in sales
research: apples and apples or apples and oranges? A meta-analysis of objective and subjective
measures of salesperson performance. J Pers Selling Sales Manag 19(Fall):41-52
Rust RT, Lehmann DR, Farley JU (1990) Estimating publication bias in meta-analysis. J Mark Res
27:220-226
Scherer FM (2007) Pharmaceutical innovation. AEI-Brookings Joint Center Working Paper 07-13.
Available at
http://ssrn.com/abstract=902395
Sethuraman R, Tellis GJ, Briesch RA (2011) How well does advertising work? Generalizations
from meta-analysis of brand advertising elasticities. J Mark Res 48:457-471
Sinha P, Zoltners AA (2001) Sales-force decision models: insights from 25 years of implementa-
tion. Interfaces 31(3):S8-S44
Skiera B, Albers S (1998) COSTA: contribution optimizing sales territory alignment. Mark Sci
17(3):196-213
Steenburgh T (2007) Measuring consumer and competitive impact with elasticity decompositions.
J Mark Res 44:633-646
Stremersch S, Lemmens A (2009) Sales growth of new pharmaceuticals across the globe: the role
of regulatory regimes. Mark Sci 28(4):690-708
Tellis GJ (1988) The price sensitivity of selective demand: a meta-analysis of econometric models
of sales. J Mark Res 25(4):391-404
Trombetta B (2011) Pharm Exec's 10th annual industry audit. Pharm Exec. Available at
http://
Vandenbosch MB, Weinberg CB (1993) Salesforce operations. In: Eliashberg J, Lilien GL (eds)
Handbooks in operations research and management science, 5: marketing. North-Holland,
Amsterdam, pp 653-694
Wood JA (2008) Methodology for dealing with duplicate study effects in a meta-analysis. Organ
Res Methods 11(1):79-95
Zoltners AA, Sinha P, Lorimer SE (2006) The complete guide to sales force incentive compensa-
tion—how to design and implement plans that work. AMACOM
Search WWH ::
Custom Search