Pharmaceutical Detailing Elasticities: A Meta-Analysis - Innovation and Marketing in the Pharmaceutical Industry - page 528

Table 1 8.1 (continued)

Paper
no.

Volume
(issue), pages Authors Year Publication outlet

25 Iizuka and Jin 2007 Journal of Industrial

Economics

45(4), 771-780

26 Janakiraman, Dutta,

Siesmeiro, and Stern

2008 Management Science 54(6), 1080-1093

27 Janakiraman, Siesmeiro,

and Dutta

2009 Journal of Marketing

Research

46(4), 467-481

28 King 2002 Working Paper NA

29 Kolsarici, Vakratsas 2010 Journal of Marketing

Research

47(4), 1078-1089

30 Lim, Kirikoshi, Okano 2008 International Journal

of Pharmaceutical
and Healthcare Marketing

2(3), 195-215

31 Manchanda and

Chintagunta

2004 Marketing Letters 15(2-3), 129-145

32 Manchanda, Xie, and Youn 2008 Marketing Science 27(6), 961-976.

33 Mizik and Jacobson 2004 Management Science 50(12), 1704-1715

34 Montoya, Netzer,

and Jedidi

2008 Working Paper NA

35 Montoya, Netzer,

and Jedidi

2010 Marketing Science 29(5), 909-924

36 Nair, Manchanda,

and Bhatia

2006 Working Paper NA

37 Narayanan, Desiraju,

and Chintagunta

2004 Journal of Marketing 68(3), 90-105

38 Narayanan, Manchanda,

and Chintagunta

2005 Journal of Marketing

Research

42(3), 278-290

39 Neslin 2001 Working Paper NA

40 Osinga, Leefl ang,

Wieringa

2010 Journal of Marketing

Research

46, 173-185

41 Richard and Van Horn 2004 International Journal o

f Industrial Organization

22, 523-540

42 Rizzo 1999 Journal of Law

and Economics

42(1), 89-116

43 Rosenthal, Berndt,

Donohue, Epstein,
and Frank

2003 Frontiers in Health Policy

Research

6(1), 1-26

44 Shankar 1997 Marketing Science 16(3), 271-293

45 Skiera and Albers 1998 Journal of Personal Selling

and Sales Management

28(2), 145-154

46 Venkataraman and

Stremersch

2008 Management Science 53(11), 1688-1701

47 Wittink 2002 Working Paper NA

48 Wosinska 2002 Working Paper NA