Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research - Innovation and Marketing in the Pharmaceutical Industry - page 520

Morgan MA, Dana J, Loewenstein G, Zinberg S, Schulkin J (2006) Interactions of doctors with the
pharmaceutical industry. J Med Ethics 32(10):559-563
Neslin S (2001) ROI analysis of pharmaceutical promotion: an independent study. Unpublished
study conducted for the Association of Medical Publications. Available at http://www.rxpro-
moroi.org/rapp/index.html
Rabin RC (2007) Free drug samples? Bad idea, some say. New York Times, 1 May 2007
Sawaya L (2002) Smart sampling. Pharmaceutical Representative. Available at http://pharmrep.
fi ndpharma.com/pharmrep/Smart-sampling/ArticleStandard/Article/detail/125333 . Accessed

8 Aug 2011
Schultz DE, Robinson WA, Petrison LA (1998) Sales promotions essentials: The 10 basic sales
promotion techniques and how to use them, 3rd edn. NTC Business topics, Lincolnwood, IL
Stevens D, Sharma K, Kesten S (2003) Insurance status and patient behavior with asthma medica-
tions. J Asthma 40(7):789-793
Symm B, Averitt M, Forjuoh SN, Preece C (2006) Effects of using free sample medications on the
prescribing practices of family physicians. J Am Board Fam Med 19(5):443-449
Taira DA, Iwane KA, Chung RS (2003) Prescription drugs: elderly enrollee reports of fi nancial
access, receipt of free samples, and discussion of generic equivalents related to type of cover-
age. Am J Manag Care 9(4):305-312
Venkataraman S, Stremersch S (2007) The debate on infl uencing doctor's decisions: are drug char-
acteristics the missing link? Manag Sci 53(11):1688-1701
Westfall JM, McCabe J, Nicholas RA (1997) Personal use of drug samples and physicians and
offi ce staff. J Am Med Assoc 278(2):141-143
Wittink DR (2002) Analysis of ROI for pharmaceutical promotions. Unpublished study conducted
for the Association of Medical Publications. Available at http://www.rxpromoroi.org/arpp/
index.html