Biomedical Engineering Reference
In-Depth Information
McNutt RA (2004) Shared medical decision making: problems, process, progress. J Am Med
Assoc 292(20):2516-2518
Morgan M (1991) The doctor-patient relationship. In: Scrambler G (ed) Sociology as applied to
medicine. Bailliere-Tindall, London, pp 49-65
Morgan RM, Hunt SD (1994) The commitment-trust theory of relationship marketing. J Mark
58(July):20-38
Moynihan R, Heath I, Henry D (2002) Selling sickness: the pharmaceutical industry and disease
mongering. Br Med J 324(7342):886-891
Murray CJL, Lopez AD (1996) Evidence-based health policy—lessons from the global burden of
disease study. Science 274(5288):740-743
Myers SD, Royne MB, Deitz GD (2011) Direct-to-consumer advertising: exposure, behavior, and
policy implications. J Public Policy Mark 30(1):110-118
Nair HS, Manchanda P, Bhatia T (2010) Asymmetric social interactions in physician prescription
behavior: the role of opinion leaders. J Mark Res 47(October):883-895
Narayanan S, Desiraju R, Chintagunta PK (2004) Return on investment implications for phar-
maceutical promotional expenditures: the role of marketing-mix interactions. J Market 68(4):
90-105
Narayanan S, Manchanda P, Chintagunta PK (2005) Temporal differences in the role of marketing
communication in a new product category. J Mark Res 42(3):278-290
National Voices (2010) Annual report and accounts. http://www.nationalvoices.org.uk/sites/www.
nationalvoices.org.uk/files/final_national_voices-statutory_accounts_2010_signed_0.pdf .
Accessed 17 Jun 2013
National Center on Addiction and Substance Abuse (2005) Under the counter: the diversion and
abuse of controlled prescription drugs in the U.S. Columbia University, New York, NY
Neslin SA, Rhoads EE, Wolfson P (2009) A model and empirical analysis of patient compliance
and persistence in pharmaceuticals. Working paper, Dartmouth College, Hanover, NH
CBS News (2007) AIDS group sues Pfizer over Viagra ads. http://www.cbsnews.com/sto-
ries/2007/01/22/health/main2385992.shtml . Accessed 10 Feb 2011
Noble CH, Sinha RK, Kumar A (2002) Market orientation and alternative strategic orientations:
a longitudinal assessment of performance implications. J Mark 66(4):25-39
Osinga EC, Leeflang PSH, Srinivasan S, Wieringa JE (2011) Why do firms invest in consumer
advertising with limited sales response? A shareholder perspective. J Mark 75(January):109-124
Palmatier RW, Dant RP, Grewal D, Evans KR (2006) Factors influencing the effectiveness of rela-
tionship marketing: a meta-analysis. J Mark 70(October):136-153
Parsons T (1951) The social system. Free Press, Glencoe, IL
Pauwels RA, Buist AS, Calverley PMA, Jenkins CR, Hurd SS (2001) Global strategy for the diag-
nosis, management, and prevention of chronic obstructive pulmonary disease: NHLBI/WHO
global initiative for chronic obstructive lung disease (GOLD) workshop summary. Am J Respir
Crit Care Med 163(5):1256-1276
Prahalad CK, Ramaswamy V (2000) Co-opting customer competence. Harv Bus Rev 78
(January-February):79-87
Ringler J (2011) CBI conference highlights innovative programs on patient compliance. http://
blog.pharmexec.com/2011/05/25/cbi-conference-highlights-innovative-programs-on-patient-
compliance/ . Accessed 16 Oct 2011
Roter D, Hall JA (2006) Doctors talking with patients/patients talking with doctors: improving
communication in medical visits, 2nd edn. Praeger Publishers, Westport, CT
Saroglou V, Delpierre V, Dernelle R (2004) Values and religiosity: a meta-analysis of studies using
Schwartz's model. Pers Individ Dif 37:721-734
Sheridan SL, Harris RP, Woolf SH (2004) Shared decision-making about screening and chemopre-
vention—a suggested approach from the U.S. preventive services task force. Am J Prev Med
26(1):56-66
Smith R (2005) Curbing the influence of the drug industry: a British view. PLoS Med 2(9):e241
Starr P (1982) The social transformation of American medicine. Basic topics, New York
Search WWH ::




Custom Search