Vaccine Marketing - Innovation and Marketing in the Pharmaceutical Industry - page 369

Table 13.5 Customer roles and examples of role holders in the vaccine market
Customer
role Role defi nition Examples of persons and organizations carrying out the role
Consumer Person who is vaccinated Children, adolescents, adults
Buyer Persons/organizations

selecting the vaccine
which is used

Consumers
Prescribers
National Immunization Technical Advisory Groups
(NITAGs), e.g., Advisory Committee on Immunization
Practices (ACIP) in the US
Governments
Supranational organizations, e.g., Strategic Advisory
Group of Experts (SAGE) at the World Health
Organization (WHO), UNICEF, Pan American Health
Organization (PAHO)

Payer Persons/organizations

fi nancing the
purchase

Consumers
Private insurances
Federal and regional (state) governments in the
vaccinating country
NGOs, e.g., GAVI, and other international donors

Fig. 13.4 Customers in the vaccine market