The Successful Launch and Diffusion of New Therapies - Innovation and Marketing in the Pharmaceutical Industry - page 208

Table 7.2 Variation in early and late sales growth of a sample of 15 new molecules, launched
between 1994 and 2004 a
Early sales (<3.5 years after launch) per 1,000
inhabitants

Late (>3.5 years after launch) sales per 1,000
inhabitants

% Dev.
from mean

% Dev.
from mean Country Rank Country Rank

North America 79 74

U.S. 270 1 U.S. 305 1

Canada 87 8 Canada 94 9

Puerto Rico 34 17 Puerto Rico −18 23

Mexico −74 39 Mexico −87 45

Oceania 44 77

Australia 70 10 Australia 153 3

New Zealand 18 20 New Zealand 1 21

Europe 23 17

Western Europe 65 56

Sweden 202 2 Norway 163 2

Luxemburg 188 3 Sweden 139 5

Norway 114 5 Luxembourg 106 6

France 100 6 Greece 99 7

Netherlands 98 7 United Kingdom 97 8

Greece 75 9 Finland 77 10

Belgium 70 11 Portugal 56 11

Germany 61 12 Spain 49 12

Spain 56 13 Netherlands 42 13

Finland 54 14 Ireland 35 14

Portugal 42 15 Switzerland 32 15

Switzerland 31 18 Belgium 26 17

Italy 21 19 France 25 18

Austria 4 22 Germany 18 19

Ireland 1 23 Denmark 10 20

United Kingdom −1 24 Austria −1 22

Denmark −15 25 Italy −26 24

Eastern Europe − 65 − 66

Slovakia −27 27 Slovakia −28 25

Hungary −51 30 Hungary −33 27

Estonia −64 34 Czech Republic −60 31

Czech Republic −65 35 Estonia −78 40

Lithuania −77 40 Poland −81 43

Poland −82 43 Lithuania −88 48

Latvia −86 48 Latvia −92 51

Asia − 27 − 35

Japan 139 4 Japan 146 4

Korea 37 16 Korea 29 16

Saudi Arabia 6 21 Lebanon −31 26

United Arab Emirates −21 26 Turkey −42 28

Lebanon −31 28 Kuwait −52 29

(continued)