Geography Reference
In-Depth Information
Table 23.1 Characteristics of sustainable tourism and approaches to their achievement.
because the aims of these actors are not
necessarily the same (Table 23.2), and sustainable
tourism is not perceived as a single, uniform
phenomenon.
Within the industry, issues of cost and the profit
motive dominate. The achievement of sustainable
tourism is low on its list of priorities other than as
a desirable model of 'political correctness' or a
useful marketing tool. Yet tourism is a market-led
industry, dominated by multinational companies
that play a powerful role in manipulating
consumer demand. Ultimately, it is that demand,
i.e. the tourists themselves, that determines the
nature and extent of international tourism activity.
Multinational companies provide a mechanism for
organising tourism. They transport tourists to their
holiday destinations where they arrange
accommodation and other services, like visits to
attractions. Therefore they have the power to
influence, or even dictate, the form of tourism and
the size of the industry to host governments and
local com munities.
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