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their work. Show them by your posture, body language and demeanor that you are
enthusiastic and excited. Don't be overly intense. Get everyone's name in the room and
try to identify the leader, but don't forget to make eye contact with each of them.
You need to conquer the whole room. Dress appropriately and watch your language.
Listen to all the ideas and suggestions with openness and encourage suggestions. Show
them how you work with others.
After the Pitch
Have a closing prepared. Never end your pitch with “Well, that's it” or “So, what do
you think?” End with a positive note and thank them again, emphasizing how much you
want to work with them. Ask them if they have any suggestions and show your willing-
ness to make adjustments.
It helps to have some sort of “leave behind” object, something more creative than a
business card or demo reel. For a story about dogs, maybe a small stuffed animal with
a creative dog tag containing your contact information and the name of the project.
Within a week, follow up with the gatekeeper to see if you can get a pulse on the inter-
est in your project.
Handwritten thank you notes are welcome but emails usually are not. Keep track of
everyone you pitch with a journal; track names, dates, titles, and contact information.
Selling your idea is really about relationships and at the end of the pitch, you want
everyone in the room wanting to work with you and to feel confi dent that your project
is their next winner.
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