Context-Aware Applications - Guide to Cloud Computing for Business and Technology Managers - page 520

the network operator develop its own services or outsource them
to more focused application providers) or to identify which actor
should be the dominant one in the business model (i.e., the operator
providing access to its customer base, the content or service provider
offering the actual service, or the location technology vendor offer-
ing the enabling positioning equipment).
23.5 Summary
Considering the tremendous growth in mobile-based services and applica-
tions, context-aware applications are envisaged to emerge as an area with
high-growth business potential in the future. None of these services and
applications will be viable without being enabled by cloud computing and
big data. This chapter introduces the fundamentals of context-aware systems
with specific context of the mobile-based applications that is presently wit-
nessing the highest growth in the consumer market space. Mobile services
and applications have the potential to be the killer apps for the coming boom
in the m-business. The later part of the chapter discusses aspects of location
based services (LBSs) and attendant challenges.