Application Service Providers (ASPs) - Guide to Cloud Computing for Business and Technology Managers - page 239

3. Value proposition of an ASP for reduced application manage-
ment, operations, and maintenance costs.
4. Value proposition of implementation, management, and main-
tenance of (say) a CRM for individual partners who do not have
a CRM that is also the same CRM as used by Ford (at much
reduced cost than outside of the private ASP).
5. Value proposition of an EAI provider, especially for inte-
grating internal and proprietary applications of Ford and its
individual partners (at much reduced cost than outside of the
private ASP).
6. Value proposition of profitable IT services via the private ASP
for Ford and/or its partners.
7. Value proposition of an outsourcing service in terms of assets,
manpower, support, training, etc.
8. Value proposition of SCM implementation, operations, and
management for itself and its partners—this would be of great
benefit in the long term.
11.7.1 What Does a Private ASP Offer?
A private ASP offers the following;
• It provides application services to a restricted business ecosystem of
Ford and its participating partners.
• It provides individual enterprise-oriented services for Ford and
each of the partners through separate instances of each of these
applications.
• It also provides individual company-specific services for internal
applications like HRMS, CRM, and e-mail to Ford and its partners
separately. Thus, if there are 100 partners who have joined Ford's
private ASP program, there may be 100 different implementations of
HRMS, CRM, etc., (from different vendors) systems for the specific
requirements for each of these partners but handled by the same
entity—the private ASP.
Ford can own the private ASP facility fully and run it as a profit center. It can
charge its partners on subscription (and/or even on transaction basis) along
with a possible lump sum enrolment fee. Or Ford can float a separate com-
pany along with its participating partners to establish and run this private
ASP; the private ASP can then charge via a uniform model for all its deliv-
ered services, to all members of the private ASP.