Information Technology Reference
In-Depth Information
Table 11.2
Simple stakeholder analysis example (Wiegers
2009
)
Stakeholder
Major Benefits
Attitude
Win Conditions
Constraints
Executives
Increased revenue
See product as an avenue to 25 %
increase in market share within 1 year
Richer and more novel feature
set than competitors have
Maximum budget = $1.4 M
Manuscript Editors
Fewer errors
in their work
Highly receptive, but unwilling
to be retained
Automatic error correction capabilities;
ease-of-use; high reliability
Must run on existing
low-end PC's
