Graphics Reference
In-Depth Information
THE SQUARE
A natural division of the golden section is
the basic square. This archetypal form has
influenced the development of the modern
grid perhaps more than any other system of
proportion. Squares in combination lend an
infinite variety of visual patterns. In Japan,
for example, the tatami mat, a straw floor
covering based on double square modules, is
a system for creating asymmetrical spaces in
traditional Japanese homes (Fig.
4-9
).
Paul Rand used squares as metaphorical
building blocks and as an organizational
strategy for a book cover. It appears as
contemporary today as it was when it was
created in 1955 (Fig.
4-10
). The homepage
for Martin Venezky's Appetite Engineers
website utilizes squares for an animated
marquee of type and image (Fig
4 -11
).
4-9
An example of
a tatami mat layout
illustrates the flexibility
and proportional beauty
of this modular system.
4 -11
Located within
assigned squares,
animated shapes, words,
and images entice users
to explore the Appetite
Engineers website.
(Designer: Martin
Venezky)
4-10
A book cover divided into a grid of eighty
squares is used as an organizational system. Five
squares forming the Swiss cross provide a window
into Swiss architecture. (Designer: Paul Rand)
