Graphics Reference
In-Depth Information
Application (returning full circle)
Once Ludd reached maturity, Drew applied
it in the context that inspired it—a currency
project. Quirky and playful like Ludd itself,
the bills combine layered imagery that reflects
shared cultural associations and historical
references. They have balanced yet dynamic
compositions, bold yet refined palettes, and
a sense of decorum tempered by a bit of
irreverence (Fig. 12-59 ).
In retrospect, Drew thinks the heart of
his investigation was an overarching concern
for a more holistic design process—a process
outside the computer screen or laser printer,
in which the needs of the project dictate its
direction, and in which interdependently
designed elements shape one another. The
currency project led to a type family, which
encouraged letterpress printing, which came
back full circle to the implementation of the
currency.
12-57 Hand-carved
letterform plates.
12-58 Letterpress
exploration.
 
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