Graphics Reference
In-Depth Information
Type and the design process
To transform these disparate inspirations and
studies into a typeface, Drew had to remove
them from their original context. Establishing
a modular grid imposed a structural system
that organized these eclectic references and
established Ludd's visual vocabulary. Because
of the grid, Ludd has a substantial geometric
look and feel that is expressed through unique
interpretations of typographic forms.
Remaining open to new discoveries
and eclectic combinations was essential
to the process. Several letterforms are
unconventional, displaying a quirky
incompleteness and progressive typographic
appearance (Fig.
12-47
). The Ludd typeface,
as an element of the currency project, bears
the identity of the process and influences
contributing to its creation. But by also
leveraging the history and conventions of
typographic design, this project offers the
unique challenge of working both with and
against established models, patterns, and
conformities (Fig.
12-48
).
12-47
Exploration of letterform quirks.
12-48
The Ludd
typeface is informed by
a deep understanding
of typeface design
conventions through
working both with and
against them.
12-49
The letter
a
shown in all weights and
orientations of the type
family.
