Graphics Reference
In-Depth Information
To investigate the range of typographic possibilities for the clear
presentation of the manuscript, actual type was set and used in the
initial visualizations for accuracy. A sans serif face was chosen, and
the message was printed in three sizes and two weights for use as raw
material in these typographic studies. While maintaining the message
priorities determined in the first stage, a variety of visual solutions
were executed.
Decisions were made through subtle comparisons of type sizes
and weights to select those that provided the best visual balance
and message conveyance. Detrie did not place the type upon a
predetermined grid; rather, he allowed the organizational structure to
evolve from the process of working with the type proofs. Selecting the
basic typographic arrangement was an intermediate step in the design
process (Fig.
12-18
).
Next, Detrie developed a series of variations of this arrangement
by investigating the application of horizontal and vertical lines,
positive and negative shapes with positive type, and positive and
negative shapes with positive and reversed type. Figure
12-19
demonstrates nine permutations with the application of vertical lines
to the basic typographic schema. Permutations range from type alone
to the addition of linear and rectilinear elements to a solid black page
with reversed type (Fig.
12-20
). A graded arrangement of twenty-four
of the many solutions is shown in Figure
12-21
. Observe the horizontal
and vertical sequencing.
Unlimited solutions are possible in typographic design, and
selection becomes an integral part of the design process. Not every
possible solution is appropriate; the designer must continually
evaluate each one against the problem criteria.
12-20
