Graphics Reference
In-Depth Information
Typographic Design Process
12
The creative process is a struggle with the unknown. Whether
composing music, making a painting, or designing a chair, one is
faced with the challenge of how to begin and how to end. Every
project offers unique challenges, and no fail-safe formula exists for
solving problems.
The design process can range from the use of highly structured
methods to the serendipity of chance operations. Often, designers
work in a realm somewhere between these two extremes, somewhere
between intuition and logic. The solution to a problem emerges on rare
occasion as a brilliant scrawl on a dinner napkin, but most often the
problem-solving process is a journey that requires courage, patience,
and confidence in finding one's way through uncertain terrain.
The design process is a sequence of events that begins as soon as
the designer takes on a problem. It continues until either a deadline
is reached or problem criteria have been met. Rarely is the process
predictable, a progression in a straight line from point A to point B.
The design process is more like reading a road map. There are many
ways of reaching the final destination. If side roads are taken, it will
probably take longer to get to the destination. But side roads are
almost always more interesting than well-traveled highways.
