Graphics Reference
In-Depth Information
Environmental grids
Brenda McManus
Pratt Institute
To explore a relationship between type and image, students began
by choosing and photographing a physical environment they find
compelling for its spatial complexity, diversity, and uniqueness (Fig.
11- 55
). Students then chose text that complemented the space through
metaphor, counterpoint, irony, or humor.
Images of the physical site were abstracted in a series of line and
shape studies (Fig.
11- 56
). The text was analyzed through experimental
compositions to understand tone, structure, and meaning (Figs.
11- 57
).
Students then combined image, line, shape, and text into a single
visual statement, using underlying structures in the image to guide
placement of typography (Figs.
11- 58
and
11- 59
). The studies were
expanded into a larger format to refine the integration of type and
image.
This assignment helps students combine image and type, create
structure to organize fluid and nontraditional grid systems, and build
a stronger understanding of hierarchy, order of reading, legibility, and
contrast.
11-55 to 11-59
Designer: Laurie Duggins
11-57
11-55
11-58
11-56
11-59
