Graphics Reference
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Directional poster: from your house
to the university
Visual organization and grid structures
Malka E. Michelson
Greg Prygrocki
Philadelphia University
North Carolina State University
Typographic posters reveal the directional path between students'
homes and the university. Message content, hierarchy, and sequencing
of letters, words, and lines of type were explored to enhance the
development of a typographic landscape. Bumpy, smooth, straight,
jagged, curvy, up, down, slow, traffic jams, smooth sailing, bumper to
bumper, confusing, farmland, city, over water, and through tunnels are
examples of concepts explored through typographic space to amplify
and expand content, context, and meaning (Figs. 11- 46 to 11- 4 9 ).
Students developed linear grid structures and then created a series
of plates, organizing found typographic materials into spatial
compositions based upon the underlying structure (Fig. 11- 50 ).
This project introduces the grid structure as a formal design
element. The grid module is the basic compositional unit, bringing
order to the arrangement. Students consider contrast, structure,
positive and negative space, balance, texture and tone, and rhythm
as design properties.
11-46 Designer: Todd Duchynski
11-47 Designer: Monique Maiorana
11- 4 8 Designer: Erin Roach
11- 4 9 Designer: Susan Ulsh
11-50 Designers: Craig McLawhorn and Matt Monk
 
 
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